E-Business & E-Marketing

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Online Business or e-business is any kind of business or commercial transaction that includes sharing information across the internet. Commerce constitutes the exchange of products and services between businesses, groups and individuals and can be seen as one of the essential activities of any business. Electronic commerce focuses on the use of ICT to enable the external activities and relationships of the business with individuals, groups and other businesses, while e-business refers to business with help of the internet

The Types of E Commerce Businesses Models

First things first, when you ask yourself, “What is ecommerce?” the best way to begin to describe different ecommerce businesses, and the different types of e commerce businesses, is to break them down into the types of e commerce businesses models that exist.

E Commerce businesses models can be differentiated into three main categories:

  • What types of products are sold
  • Who the products are sold to
  • Where the products are sold on

When most people think of e-commerce, they think of the purchase of goods or services by use of the internet. However, there is a more specific way to refer to the type of online transaction by the means of mentioning which e-commerce category the transfer falls under. There are six basic types of e-commerce —

  • Business-to-Business (B2B)
  • Business-to-Consumer (B2C)
  • Consumer-to-Consumer (C2C)
  • Consumer-to-Business (C2B)
  • Business-to-Administration (B2A)
  • Consumer-to-Administration (C2A) 

all of them represent a different purchasing dynamic.

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BUSINESS-TO-BUSINESS (B2B),

B2B e-commerce refers to all electronic transactions of goods and sales that are conducted between two companies. This type of e-commerce typically explains the relationship between the producers of a product and the wholesalers who advertise the product for purchase to consumers. Sometimes this allows wholesalers to stay ahead of their competition.

 

BUSINESS-TO-CONSUMER (B2C),

Perhaps the most common form of e-commerce, B2C e-commerce deals with electronic business relationships between businesses and consumers. Many people enjoy this avenue of e-commerce because it allows them to shop around for the best prices, read customer reviews and often find different products that they wouldn’t otherwise be exposed to in the retail world. This e-commerce category also enables businesses to develop a more personalized relationship with their customers.

 

CONSUMER-TO-CONSUMER (C2C),

This level of e-commerce encompasses all electronic transactions that take place between consumers. Generally, these transactions are provided by online platforms (such as PayPal), but often are conducted through the use of social media networks (Facebook marketplace) and websites (Craigslist).

 

CONSUMER-TO-BUSINESS (C2B),

Not the most traditional form of e-commerce, C2B e-commerce is when a consumer makes their services or products available for companies to purchase. An example of this would be a graphic designer customizing a company logo or a photographer taking photos for an e-commerce website.

 

BUSINESS-TO-ADMINISTRATION (B2A),

This e-commerce category refers to all transactions between companies and public administration. This is an area that involves many services, particularly in areas such as social security, employment and legal documents.

 

CONSUMER-TO-ADMINISTRATION (C2A),

Another popular e-commerce category, C2A e-commerce encompasses all electronic transactions between individuals and public administration. Examples of this include taxes (filing tax returns) and health (scheduling an appointment using an online service.

E-Marketing

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E-marketing is a process of planning and executing the conception, distribution, promotion, and pricing of products and services in a computerized, networked environment, such as the Internet and the World Wide Web, to facilitate exchanges and satisfy customer demands.

What Is Email for Marketing?

Anytime a company sends out an businesses email, aside from order confirmations and direct responses to customer questions, it could be considered a form of email for marketing. Email marketing is one segment of internet marketing, which encompasses online marketing via websites, social media, blogs, and more.

Email marketing platform can include newsletters with updates on the company, or promotions of sales and exclusive deals for subscribers. businesses email may also seek to share a general message on the company’s behalf

At its best, email marketing allows businesses to keep their customers informed and tailor their marketing messages to their audience. At its worst, this kind of marketing can drive customers away with persistently annoying spam emails.

How Email Marketing Platform Works

It’s easy to set up and track an businesses email marketing campaign, which makes it accessible for small businesses. You can add a newsletter sign-up option to your website, for instance. As people sign up, you can send newsletters to a growing audience. You can also direct customers to the newsletter from your social media profiles.

Benefits of email marketing Platform :

  • Reach a global audience.
  • Easy to share. 
  • Easy to measure. 
  • Easy to get started. 
  • Drive revenue
  • Deliver targeted messages. 
  • Reach an already engaged audience. 
  • Low costs. One of the most obvious advantages of email marketing is its lower cost compared to mainstream marketing channels

What Is an Campaign Email Marketing ?

An campaign email marketing  is an email sent from a business to one or more customers or prospects. A successful email marketing campaign will get the recipients to take action, engage with your business, and help you to get more leads and sales.

One of the big advantages of Campaign email marketing is that people still use email widely. In fact, as our article on why email for marketing isn’t dead reveals, 90% of adults and 74% of teenagers still use email regularly. This makes email marketing the perfect tool for building customer relationships to help you generate leads and sales.

There are Benefits of E-Marketing such as,

Global reach

Internet marketing provides businesses with a wide base of customers for their services or products. With the internet, all types of businesses, from multinationals to small and medium enterprises, have access to millions of prospective customers. Your adverts are seen by many customers through the advertising tools that you use. The greater the number of users that visit your page, the higher the sales that you will make.

24/7 marketing

With online marketing campaigns, one will be advertising their business 24 hours every day. Furthermore, you will not have to worry about staff wages or store hours. Additionally, the time variations in the different parts of the world will not affect your campaigns. Your target customers can access your website and purchase goods and services irrespective of the time or fear of closing hours.

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Low cost

In any marketing campaign, cost is a key factor that must be considered as it affects the company’s budget. Businesses can avoid the high cost of marketing that is associated with traditional forms of advertising by embracing internet marketing and blogging. Internet marketing is way cheaper than television and radio ads and creating and mounting billboards. Marketing though your blog is one of the ways you can sell effectively online.

Social media

Social media plays a crucial role in modern advertising. This is because customers look at comments and reviews posted by other consumers online. Businesses can easily incorporate social network tools in their advertising campaigns and make profits from customers that rely heavily on social media.

Builds lasting relationships

As long as your business has an online presence, your customers will always find you. With internet marketing, suppliers can easily access the email addresses or contacts of both the prospects and the buyers. Businesses can use this information to send updates to their customers regarding special discounts, new products or services, new coupons and products available. Furthermore, businesses can continue interacting with their clients after the sale.

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